{"id":4077,"date":"2024-03-07T06:00:21","date_gmt":"2024-03-07T12:00:21","guid":{"rendered":"https:\/\/www.petfoodforumevents.com\/?p=4077"},"modified":"2024-12-26T15:39:18","modified_gmt":"2024-12-26T21:39:18","slug":"the-pet-food-market-and-marketing-innovations-discussed-at-petfood-forum-2024","status":"publish","type":"post","link":"https:\/\/www.petfoodforumevents.com\/news\/the-pet-food-market-and-marketing-innovations-discussed-at-petfood-forum-2024\/","title":{"rendered":"The pet food market and marketing innovations discussed at Petfood Forum 2024"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; custom_margin=&#8221;-3vh||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ul_item_indent=&#8221;37px&#8221; module_class=&#8221;custom-bullet-color&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on|||gcid-301a62b1-f634-4832-a169-e2f81898759e|&#8221; link_text_color=&#8221;gcid-301a62b1-f634-4832-a169-e2f81898759e&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-301a62b1-f634-4832-a169-e2f81898759e%22:%91%22link_text_color%22,%22link_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>How is sustainability impacting pet food packaging? Does your brand align with the values of your consumers? What purchasing trends should you watch? Many forces influence pet food purchasing and consumer decisions, and understanding these forces is key to a pet food brand&#8217;s success.<\/p>\n<p>Petfood Forum 2024 speakers outline the latest consumer insights and research on the pet food market and marketing innovations.<\/p>\n<h3>Tuesday, April 30 | Concurrent session: The pet food market and marketing innovations<\/h3>\n<ul>\n<li>1:30-1:55 \u2014 Strategic insights for the pet food and pet care markets \u2014 Ingrid Chu, vice president of research and insights, American Pet Products Association<\/li>\n<li>2:00-2:25 \u2014 Tracking pet consumer and retail trends \u2014 Claire Obertin, market research associate, Cleveland Research Co.<\/li>\n<li>3:00-3:20 \u2014 Pawsitively purpose-driven: Crafting a visionary business model for pet food \u2014 Cindy James, founder and CEO, Crafty Beasts Brewing Co.<\/li>\n<li>3:25-3:45 \u2014 New, industry-driven pet food rating system \u2014 Neil Thorneycroft, head of marketing and new product development, Sapphire Nutrition<\/li>\n<li>3:50-4:10 \u2014 Identifying and avoiding greenwashing in packaging sustainability \u2014 Katie Ireland, CRB, and Mary Jo Werlein, Adept Packaging<\/li>\n<\/ul>\n<h3>What significance does the concept behind your presentation have on the pet food industry?<\/h3>\n<h3>Claire Obertin<\/h3>\n<p><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/Obertin-Claire-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><br \/>Our team works with hundreds of brands in the pet industry across retail channels (Pet Specialty, Mass, eCommerce, Dollar, Grocery, etc.), allowing us to glean best practices, key inflection points and insights in the pet food space in real time. Our partners use our relationships and subsequent data as a pulse check to ensure they are allocating resources correctly, engaging in effective promotional strategies, and forecasting in line with the industry.<\/p>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/speakers\/claire-obertin\/\">Learn more about Claire\u2019s presentation &gt;<\/a><\/p>\n<h3>Cindy James<\/h3>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/James-Cindy.jpg\"><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/James-Cindy-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a><br \/>With the emergence of global climate change realities and the rise of the conscious consumer the opportunity to give back as a business is at its peak. What was once a &#8220;nice to have&#8221; is moving towards an obligation to be part of the solution contributing to the 17 UN Sustainability goals leading up to 2030.<\/p>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/speakers\/cindy-james\/\">Learn more about Cindy\u2019s presentation &gt;<\/a><\/p>\n<h3>Neil Thorneycroft<\/h3>\n<p><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/Thorneycroft-Neil-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><br \/>It is my hope that this system will set a higher standard, encouraging companies to demonstrate their commitment to their products through meaningful investments. This could involve improvements in processes, enhancements to quality systems, fortification of scientific credentials, validation of claims, or optimization of product performance.<\/p>\n<p>In embracing this approach, we advocate for a greater level of respect for our customers&#8217; needs, urging companies to adopt a stance that is characterized by honesty, openness, transparency, and genuine commitment.<\/p>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/speakers\/neil-thorneycroft\/\">Learn more about Neil\u2019s presentation &gt;<\/a><\/p>\n<h3>Katie Ireland<\/h3>\n<p><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/Ireland-Katie-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><br \/>The pet food industry, like food and beverage and CPG sectors, are setting sustainability goals, many by 2025. Packaging protects the pet food\u2019s shelf life and taste characteristics. Planning your packaging options with awareness of the packaging material\u2019s lifecycle and circular recovery path will give the producers and the buyers environmentally sound choices that will help them avoid options that are considered greenwashing or materials that will end up in a landfill vs. more sustainable options like recycling or composting to reuse the material(s).<\/p>\n<p>&nbsp;<\/p>\n<h3>Mary Jo Werlein<\/h3>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/Werlein-MaryJo.jpg\"><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"https:\/\/www.petfoodforumevents.com\/wp-content\/uploads\/2024\/02\/Werlein-MaryJo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a><br \/>Environmental Impact: Packaging in the pet food industry contributes to a significant portion of waste. Adopting sustainable packaging helps reduce the industry&#8217;s environmental footprint by minimizing plastic use, promoting recyclability, and decreasing overall waste generation.<\/p>\n<p>Consumer Awareness: Modern consumers are increasingly environmentally conscious. Sustainable packaging aligns with the values of pet owners who seek eco-friendly products. This can enhance brand image, attract a broader customer base, and foster loyalty among environmentally conscious consumers.<\/p>\n<p>Regulatory Compliance: As governments and regulatory bodies focus more on environmental regulations, adopting sustainable packaging can help the pet food industry stay compliant with evolving standards. This proactive approach minimizes the risk of legal challenges and ensures long-term viability.<\/p>\n<p>Learn more about <a href=\"https:\/\/www.petfoodforumevents.com\/speakers\/katie-ireland\/\">Katie<\/a> and <a href=\"https:\/\/www.petfoodforumevents.com\/speakers\/mary-jo-werlein\/\">Mary Jo\u2019s<\/a> presentation &gt;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;About Petfood Forum (Boiler Plate)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_module=&#8221;3209&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;gcid-d80d7e09-9ab3-42a6-9158-59f4c898eef2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-d80d7e09-9ab3-42a6-9158-59f4c898eef2%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text ul_item_indent=&#8221;37px&#8221; module_class=&#8221;custom-bullet-color&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||gcid-301a62b1-f634-4832-a169-e2f81898759e|&#8221; link_text_color=&#8221;gcid-301a62b1-f634-4832-a169-e2f81898759e&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{%22gcid-301a62b1-f634-4832-a169-e2f81898759e%22:%91%22link_text_color%22%93}&#8221;]<\/p>\n<h3><strong>About Petfood Forum<\/strong><\/h3>\n<p>Petfood Forum includes unique networking opportunities with top decision-makers and dozens of educational sessions, led by globally recognized experts focused on the latest pet food trends, processes and innovations. The 2025 event also features a robust exhibit hall floor where attendees will engage with supplier companies crucial to the global pet food industry.<\/p>\n<p><a href=\"https:\/\/www.petfoodforumevents.com\/register\/\">Registration is open<\/a> with early bird savings available. Multiple pass options are available to fit any budget.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry experts dive into consumer trends and purchasing data<\/p>\n","protected":false},"author":4,"featured_media":4079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h2>Sed id est et felis venenatis cursus<\/h2><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut tincidunt ornare ipsum, quis volutpat lacus lacinia eu. Suspendisse a vehicula augue. Integer et enim eu lorem pulvinar pharetra vitae vitae dolor. 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Nam at facilisis tortor, eget condimentum tellus.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-4077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The pet food market and marketing innovations discussed at Petfood Forum 2024 - Petfood Forum<\/title>\n<meta name=\"description\" content=\"Industry experts outline pet food consumer trends and purchasing data at Petfood Forum on April 29-May 1, 2024\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.petfoodforumevents.com\/news\/the-pet-food-market-and-marketing-innovations-discussed-at-petfood-forum-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The pet food market and marketing innovations discussed at Petfood Forum 2024 - 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